started meeting with the footwear team and t

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Создавать темы 14-Сен-2018 06:03


NEW YORK — From the hardwood of a court to the grass of a pitch, the Jordan Brand is extending its global reach to include football — also known as soccer. The brand has reached a multiyear agreement with Paris Saint-Germain (PSG) for the Jumpman logo to appear on a pair of the French club’s kits. Jordan has also announced Nike Air Max Tavas Damen an apparel Nike Air Max Thea Femme and footwear collection with PSG, the first Nike Air Max 90 Womens line with a soccer team in brand Nike Air Presto Damen history, which releases on Sept. 14.“It’s about the idea of dimensionalizing,” said David Creech, Jordan Brand’s vice president of design. “We have American football now. We’re getting into running. We had a women’s relaunch recently. And we felt like the next step, from a global standpoint, was football.”Jordan has had roots in France, especially the country’s capital city, since Michael Jordan visited Paris for the first time in 1985. The brand’s first European store, the Jordan Bastille, opened in Paris in 2016. By 2017, the brand announced a partnership with the French Basketball Federation. And, for nearly a decade and a half, Jordan has supported Quai 54, the biggest streetball tournament in the world.
The brand began the design process of the Nike Air Max 270 Womens collection about 18 months ago — before France Nike Roshe Run Mujer won the 2018 World Cup and PSG Nike Air Presto Femme signed its two biggest stars, the 26-year-old Nike Air Force 1 Mujer Brazilian Neymar Jr. and 19-year-old Frenchman Kylian Mbappé. In August 2017, when Neymar switched clubs from Barcelona to PSG for a world-record €222 million fee (more than $257 million), a connection between the brand and club became more apparent. In 2016, Neymar collaborated with Jordan for a football boot, a sneaker and apparel.“The football team came to us and said, ‘Hey, with the Neymar collection, wouldn’t it be great to take this to the pitch?’ ” Creech said. “We started meeting with the footwear team and the apparel team. Our guys said it wouldn’t be Jordan if we didn’t do some lifestyle product — shoes and apparel. Because our apparel is starting to go into a new place … that’s kind of how the Adidas Superstar Womens conversation started.”“We’re Nike Air Presto Womens so fortunate to have partners like Travis Scott debut Nike Air VaporMax Mujer something like this,” said Creech. “It’s not screen-printed; the fabric is interwoven. That’s what you can get when you do Flight Knit … some more modern technical innovation, and taking the PSG collab and putting it on someone like Travis? Unexpected.”
In June, Jordan Brand collaborated with Scott to deliver his signature “Cactus Jack” Air Jordan 4s — one of the hottest pairs of sneakers that’s dropped in 2018. “Travis has been huge this year,” Creech said. “All of our athletes and entertainers are selected because they represent a certain greatness in their field or craft. For us in the brand, we get the humble opportunity of working with them. Travis helps authenticate the Jordan Brand for a new generation — for today’s generation. It’s been a fun ride.”The Adidas Superstar Mujer Jordan Brand x Nike Roshe Run Femme PSG collection consists Nike Air Huarache Femme of more than 25 different Nike Air Force 1 Womens pieces, from a beanie to a parka, and Nike Roshe Run Womens includes two specialized models of signature Air Jordans and two pairs of soccer boots. Before the release, Creech walked The Undefeated through the collection at Nike’s New York headquarters.n late August, at the Cabaret Vert Festival in France, musical artist and Jordan Brand ambassador Travis Scott came onstage in this PSG Flight Knit jersey a few days before his third studio album, Astroworld, reached platinum status.
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